​​​​​​​Tanya Anic launches ‘The Stars’, her latest gown collection

Media Release July, 2018

Bridal couture designer, Tanya Anic is proud to present her new heavenly collection of 15 gowns, ‘The Stars’. As a young girl Tanya has always loved the stars in the night sky and dreamed of being an astronomer; it is these twinkly delights and a recent trip to Hollywood that have inspired her throughout this floaty, feminine and desirable collection.

I have a deep love of fabrics”, says the designer and she was attracted to the delicate sparkles and soft floaty textured fabrics within the design phase. The fabric’s come from France, Italy and the UK, the colours are mostly ivory but merge into soft greys and soft blue tones, the sparkles also featuring a silver/grey tone.  
 

Names of ‘The Stars’ collection of gowns are as follows:

ASTA – Greek – Star like, love
ALINA – Greek – Sun ray
EPPIE – Greek, Hebrew – Bride, Star, Myrtle
ESTA – Hebrew – Star
ITZEL –Spanish – Star of aurora sky
CIARA – Italian – Bright
ELEKTRA – Greek – Brilliant
CANDIDE – French – Pure and beloved woman
ALYONA – Greek – Torch of light
MARGURETTA – French – Child of light
ZEFIRA – Hebrew – morning
AMARILLA – Greek /Spanish – Shiny, sparkling
AAIDA – Hebrew – Ornament or brightness
ORIANA – Latin – Sunrise
CELESTINA – French – Heavenly person

The gowns featured below where shot in a beautiful location in Potts Point, Sydney and feature the following credits:

Venue: Heidi Onisforou - her home at Potts Point, which she renovated and styled
Photographer – Kerstin Auer of Lili Kad Photography Hair and Make Up: About Face MH
Jewellery: Fairfax and Roberts Shoes: Bella Belle Shoes
Name Tags: Michaela McBride Calligraphy Flowers: Trille Floral

 About Tanya Anic: Tanya has been designing gowns for 7 years now under her own label but gained experience working in sales and design for other designers previously. Growing up in country South Australia, she started sewing from a young age and has always been passionate about her craft. The beauty of nature inspires her and it is with her soft and feminine, unpretentious style teamed up with a ‘can do’ attitude, bride’s love how her designs make them feel and look beautiful for their wedding day. Tanya is inspired by travel and luxury; she has 2 cats that are her muse while she works with her team at her Double Bay studio. ‘The Stars’ collection starts at $3800 and go up to $6000 and are all made in Sydney. Please see more at www.tanyaanic.com.au, and follow us on instagram @tanyaanicbridal

 All media inquiry’s and images, please contact Kim Veverka-Bray, Magnet PR on kim@magnetpr.com.au

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LUOM.O launches her 2016 Winter Bridal Collection

Australian Fashion and bridal designer brand LUOM.O is proud to present their 2016 bridal gown collection, 'Mystical Wonderland' at their Sydney studio.

Designer Luom Ousby was inspired by the beautiful Guipure French lace seen throughout this collection of 12 new bridal gowns. The gowns made in the finest silk satin feature long sleeves and floaty panels to creating a romantic feel, perfect for the Autumn/Winter months. The ‘Mystical Wonderland’ collection is suited to the non-traditional yet modern 'Vogue' Bride – she is edgy, free spirited yet always elegant.

About LUOM.O: Vietnam born and raised in New Zealand, designer behind the brand, Luom Ousby started designing bridal gowns and trading as her own brand in 2004 after she designed her own wedding gown. Falling in love with beautiful fabrics and laces, Luom always knew from a young age she wanted to have her own label and graduated in 1996 with a Diploma in Textile and Design, at the Wanganui Institute of Design, New Zealand. Previously to this after moving to Sydney she gained valuable experience working as a junior designer and pattern maker for various Australian labels. Her inspiration comes from Art, Photography and Music but is especially inspired by Architecture and Photography. Locally, she respects and admires designer’s, Sass and Bide for their incredible brand as well as Delta Goodrem’s effortless style. On an international scale she loves Victoria Beckham and how she has transformed herself into a stylish designer with her simplistic style. Luom Ousby is passionate about designing and being creative on a daily basis with her pet Chihuahua, Edi by her side. She also makes special thanks her family support for helping her become the Australian designer she is today.

With special thanks to Sparkle Cupcakery and Susan Avery Flowers for our media showing event today!

 LUOM.O’s boutique is by appointment only and can be found at 200 Oxford Street, Paddington and website http://www.luomo.com.au/

 For media enquiries and all imagery, please contact: Kim Veverka-Bray, Magnet PR on email: kim@magnetpr.com.au or phone: 0414640290

 

Australian designer, LUOM.O triumph’s in the Big Apple

This year, women’s bridal and gown designer Luom Ousby was proud to debut her brand, LUOM.O’s Spring/Summer 2016 collection at New York Fashion Week (NYFW) as well as using the New York backdrop as their stage for 4 collaborative styled fashion shoots.

In a nod to her host city, LUOM.O’s Spring/Summer 2016 “Prey” collection was inspired by New York itself. From the majesty of The Empire State Building, to the cobble stoned streets of SoHo, LUOM.O’s “Prey” draws its essence from the architecture, the ambience and the myriads of people walking the streets of the City that never sleeps.

Ousby enlisted the help of her trusted team of talented industry experts to collaborate with her during her time in New York. Award winning Makeup Artist and Founder and Director of the Paddington based Makeup and Hair Boudoir, Sabrina Melei http://www.makeupboudoir.com/ continued her long standing creative relationship with Ousby, along with Hair Stylist Natalie Wakim. Also joining the trio was Sydney based photographer Frank Farrugia http://www.frankfarrugia.com/

In the week leading up to LUOM.O’s runway show the Creative Team took to the streets of New York completely overwhelmed with inspiration, they achieved 4 separate fashion shoots in 5 days.

Stopping traffic and closing down streets along the way, the creative team started their story in mid-town Manhattan. Inspired by the art deco architecture the team perfectly encapsulated the old school charm of 1920’s New York in a glamour rich shoot. Moving on to Williamsburg, Brooklyn the following day, the Creative Team drew on the urban appeal of the area highlighting the contrasting elegance of the collection. Day three saw the team remain in Brooklyn relocating to DUMBO. With the old railways and cobble-stoned lanes the setting and the view of Manhattan as the backdrop, this shoot was inspired by the dreamers of the city and the fierce creatures of the night.

A chance encounter was the highlight of the Creative Team’s final day of shooting, while shooting in the streets of SoHo the team happened upon internationally renowned photographer and director Neal Slavin, perched peacefully on his stoop penning some poetry in the company of his energetic pooch, Harriette. The team took the opportunity to capture the moment in a photo that has quickly become a favourite for each of the artists.

 After wrapping up a marathon 5 days of shooting, the culmination of months of hard work, brainstorming and sleepless nights was realized with the debut of LUOM.O’s “Prey” collection at Fashion Palette New York Fashion Week.

Ousby said about the experience “I’m overjoyed to have had the opportunity to showcase my collection at New York Fashion Week. The collection has had a great response and the connections and networks I’ve been able to tap into have been invaluable. It’s been an unforgettable experience and my thanks and deepest gratitude goes to my Creative Team whose creative collaboration has been a source of much inspiration.”

LUOM.O’s boutique can be found at 200 Oxford Street, Paddington and website http://www.luomo.com.au/ For media enquiries and all imagery, please contact: Kim Veverka-Bray, Magnet PR on email: kim@magnetpr.com.au or phone: 0414640290

About LUOM.O: Vietnam born and raised in New Zealand, designer behind the brand, Luom Ousby started designing bridal gowns and trading as her own brand in 2004 after she designed her own wedding gown. Falling in love with beautiful fabrics and laces, Luom always knew from a young age she wanted to have her own label and graduated in 1996 with a Diploma in Textile and Design, at the Wanganui Institute of Design, New Zealand. Previously to this after moving to Sydney she gained valuable experience working as a junior designer and pattern maker for various Australian labels. Her inspiration comes from Art, Photography and Music but is especially inspired by Architecture and Photography. Locally, she respects and admires designer’s, Sass and Bide for their incredible brand as well as Jodi Gordan-Anasta’s effortless style. On an international scale she loves Victoria Beckham and how she has transformed herself into a stylish designer with her simplistic style. Luom Ousby is passionate about designing and being creative on a daily basis with her pet Chihuahua, Edi by her side. She also makes special thanks her family support for helping her become the Australian designer she is today.



WEOA launches Australian Bridal Fashion Week!

Australia’s wedding industry body, Wedding and Events of Australia (WEOA) launched the first ever Australian Bridal Fashion Week (ABFW) in Sydney on June 5-7th, 2015 at the Australian Technology Park.

Magnet PR & Events was proud to handle all communications and marketing for the inaugural event and oh what a big job it was! we are proud to say we secured local and international media, key brand alignments and part of the overall event concept making sure everyone knew about this key event in Australian history of fashion and bridal.

International and local bridal fashion buyers, media, top wedding industry professionals and bride to be’s came into Sydney from all over to see Australia’s finest bridal gown designers launch their new collections upon the impressive 40-meter runway.

The official media and VIP launch is held on Friday 5th of June with special guest’s Network Ten’s newsreader, Jessica Turner and Tara O’Keefe along with 150 VIP’s all gathered to get their photo on the red carpet, enjoy Oyster Bay wine’s and delicious items form the Salt Meats Cheese grazing table as they mingled and grooved to the tunes of the ABFW band, Duke. Guests where then treated to a sneak peak runway show of one gown from each designer participating in ABFW.

With 19 shows held across the weekend of Saturday 6th and 7th of June, ABFW designers on the runway included:

Saturday 6th of June 2015:                                        

10am – Liz Martinez - http://www.lizmartinez.co.il

Sarah Joseph - http://www.sarahjosephcouture.com

Mariana Hardwick - http://marianahardwick.com.au

Diane Lewis Couture - http://www.dianelewiscouture.com.au

2pm – LUOMO - http://www.luomo.com.au

Avari couture Collection - http://www.avaricouture.com.au

White Runway - http://whiterunway.com.au

Stellini Cute Couture: https://www.stellinacutecouture.com.au

Forever Vintage Couture: http://www.forevervintage.net.au

Emerging Designers: Tanya Anic: http://www.tanyaanic.com

 Nahida Alayan & Sant Ella: http://www.santelia.com.au/

 Sunday 7th of June 2015

10am – Forever Vintage Bridesmaid - http://www.forevervintage.net.au

SJ Lingerie - https://sjlingerie.com.au

For the Love of Grace - http://fortheloveofgrace.com.au

Stellini Cute Couture: https://www.stellinacutecouture.com.au

2pm – Johanna Johnson - https://www.johannajohnson.com

Leah Da Gloria - http://www.leahdagloria.com.au

Jennifer Regan - http://www.jenniferregan.com.au

Anna Campbell and Akira Isogawa - finale

Between runway shows guests could get up close and personal with the designer’s and their gowns, bridesmaids dresses, men's suiting, footwear, headpieces, accessories, jewellery and juniors fashion. Guests sat back and relaxed with a glass of bubbles in the champagne bar or indulged in the ABFW beauty room  where they had make over’s & lashes by Harlotte cosmetics - http://harlotte.com.au/flash.htm and nail’s by Italian brand FABY, Australia http://faby.com.au and unwinding in the Four Points by Sheraton lounge.

About Wedding & Events of Australia (WEOA): WEOA supports and educates elite brands in the Australian wedding industry. As the industry body, WEOA facilitates connectivity and support and recognizing excellence in business through the annual Wedding Industry Professionals of Australia (WIPA) awards as well the ‘WEOA Summit’ (launching 2016), which will allow members to be inspired by industry leaders.

Select Photography below from Damien Ford Photography

 Jessica Turner, Jessica Eckford Aguilera and Tara O'Keefe wearing Leah Da Gloria 

Jessica Turner, Jessica Eckford Aguilera and Tara O'Keefe wearing Leah Da Gloria 

Johanna Johnson on the runway
 Tanya Anic Bridal with Paspaley Pearls necklace

Tanya Anic Bridal with Paspaley Pearls necklace

 Forever Vintage Bridal

Forever Vintage Bridal

 Leah Da Gloria showstopper gown

Leah Da Gloria showstopper gown

 Leah Da Gloria Bridal

Leah Da Gloria Bridal

 Liz Martinez bridal

Liz Martinez bridal

 Akira Isogawa

Akira Isogawa

 Sarah Joseph Couture

Sarah Joseph Couture

 Diane Lewis

Diane Lewis

 Johanna Johnson & Farage for men

Johanna Johnson & Farage for men

 Backstage atmosphere

Backstage atmosphere

 Stellini Cute Couture

Stellini Cute Couture

Former International Model wins Sydney Wedding Photographer of the year

Having graced the pages of international titles Vogue, Harpers Bazaar, Marie Claire, walked the runway with Miranda Kerr and Naomi Campbell and worked on a film with Russell Crowe it was the announcement on Sunday 27th of July at the Weddings and Events of Australia (WEOA) awards that truly took the formal International Model, Nat Lynn’s breath away.

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