You've built something genuinely good.
The hard part is making sure the right people know about it.
That feeling of doing exceptional work and watching less considered brands get the coverage, the enquiries, the recognition is more common than it should be.
It's not a quality problem. It's a visibility problem.
And that's exactly what Magnet PR is here for.
Who we are.
Magnet PR is a boutique PR and brand visibility agency founded by Kim Veverka-Bray. We work with design-led, lifestyle, and emerging brands across Australia: the ones doing considered, genuinely one-of-a-kind work, whose clients and customers, once they find them, never leave.
The brands we work with don't need to shout louder. They need to be found by the people who would value them most; in the publications they read, through the voices they trust, in the moments that influence decisions.
Kim Veverka-Bray, founder
Kim has spent over two decades doing exactly this kind of work, for some of Australia's most recognised luxury and lifestyle names. Having led communications from within brands, inside leading agencies, and through her own consultancy, she brings a uniquely rounded perspective on what it takes to build visibility that is both meaningful and commercially effective.
As PR Director at Coco Republic, she generated over a million dollars in quarterly publicity and oversaw store launches across Australia and New Zealand. As a senior consultant at Black Communications, she worked across the launch of W Sydney, Ritz Carlton Melbourne, One & Only Resorts, Kokomo Island, and Hotel Clicquot Noosa, among others. And for one of her clients - newly launched Brisbane interior design studio Residence Studio - she secured a 10-page editorial in Home Beautiful's annual Hamptons edition and a Queensland Homes cover.
Not because those brands were the loudest. Because their stories were told with precision, to the right people, at the right moment.
Kim stepped back from agency life for a season to raise her daughter – a choice she'd make again without hesitation. That chapter didn't pause Magnet PR. It sharpened it. The offers, the positioning, the clients, the work: all of it is more intentional for having taken the time to get clear.
She is based in Sydney, with national and global experience, including working with brands in Brisbane, London, and San Francisco.
Building Brand Visibility Since 2008
From boutique interior design studios to high-end residential projects and commercial property, Magnet PR has built brand presence across the luxury design world, and secured press coverage in some of Australia’s leading publications, including Vogue.com.au, Belle, House & Garden, The Local Project, Australian Financial Review, and The Australian. Clients include Coco Republic, International School of Colour and Design, Brisbane interior designers Residence Studio, and commercial real estate agency Next Commercial.
Interiors & design
Kim has a long history of launching and positioning bars, restaurants and beverage brands within the Australian hospitality and lifestyle media, including venues like Firefly Wine Bar, Janus Bar Sydney, and Back Row West. Magnet PR worked with spirits importer Vanguard on the launch of two internationally renowned spirits into the Australian market: St Germain Elderflower Liqueur and Square One Organic Vodka. In 2008, Magnet PR worked on the launch of Dry July, now one of the country's most recognised health and fundraising campaigns.
Travel & leisure
Magnet PR has worked with considered, quality-led beauty and lifestyle brands who value editorial credibility over noise. Past clients include cult Australian skincare brand MV Skintherapy, Italian cosmetics label Lord & Berry, and leading Australian couture designer Steven Khalil. For the launch of Queen St Beauty and Hair, Magnet PR hosted a media spa day, giving beauty editors a firsthand experience of the brand — the kind of coverage that can't be pitched, only felt.
Beauty & lifestyle
What working with us actually looks like.
You work with Kim. Directly.
Not an account manager. Not a junior picking up the brief. The person you meet is the person who knows your brand, knows the editors, and does the work. For founders who've handed their story to an agency before and felt it get lost in translation, this is the difference.
The approach is precise, not broad.
PR that works isn't built on sending generic pitches to long lists and hoping something lands. It's built on knowing which publication, which editor, which angle…and why. That specificity takes longer to build and pays back far more.
You'll hear the truth, even when it's not what you expected.
If your brand isn't quite ready for PR yet, we will tell you. If something in your positioning or digital presence needs attention first, we'll say so. That kind of honest counsel is rare in this industry, and it's what makes the work land when it does.
Case Studies
Residence Studio
Coco Republic
Coco Republic
As PR Director at Coco Republic for four years, Kim worked directly alongside founder Anthony Spon-Smith to build and sustain the brand's presence across the Australian and New Zealand media landscape, as well as launching into the US market.
The work spanned the full breadth of the brand: new designer collections, completed interior design projects, founder profiling, influencer and stylist collaborations, and major store launches – including Auckland, Balgowlah and Canberra, each featuring the opening of L'Americano, Coco Republic's in-store dining concept and a first for any Australian furniture brand.
When the brand entered the California market, Kim supported the launch remotely. When the business needed commercial media leadership, she stepped in, negotiating advertising placements with Vogue Living, House & Garden and Belle.
The result was consistent: over $1 million in publicity value generated every quarter.
Residence Studio
When Brisbane interior designers Tara and Laure launched Residence Studio, they had exceptional work and no media profile to match it. Magnet PR changed that.
Working across their completed projects, Kim identified the right publications, built the right angles, and placed the work with precision. The outcomes speak for themselves: a 10-page editorial spread in Home Beautiful's annual Hamptons edition for their Bayside Residence project, and a Queensland Homes cover for their Maleny Residence project.
For a studio in its first years of trading, these weren't incremental wins. They were the placements that positioned Residence Studio alongside some of the industry's most established names.
The most valuable clients your brand will ever attract are the ones who arrive already certain.
We want your ideal customers to find you, fall for you, and arrive already knowing — before they ever reach your website or walk through your door.
That's what Magnet PR is here for. Precision over volume. Your people, finding you in the places they already look.
If your brand is ready to be found by the people who'd value it most, we’d love to talk to you.